Unforgettable Songs • Classic • Rock • Jazz on Instagram: "The Pepsi Gladiator commercial premiered in 2004 and instantly became one of the most iconic ads in pop-culture history. It starred Beyoncé, Britney Spears, and Pink, with Enrique Iglesias cast as the villainous emperor. With an estimated budget of $8–10 million, it was one of the most expensive commercials ever made at the time. The ad was filmed at Rome’s Cinecittà Studios, the same legendary location used for films like Gladiator and

How PepsiCo Became a Billion-Dollar Empire | Behind the Brand #1 | The Rational