ŌURA on Instagram: "Pregnancy is one of the most physically demanding things a body can do. Oura medical advisor Dr. Eleni Jaswa compares it to the ultimate treadmill stress test. Cardiac output surges. Blood volume expands. Organs shift and recalibrate to support a growing baby. It’s an enormous strain — and it’s completely normal. These changes aren’t signs something’s wrong, they’re signs your body is doing exactly what it’s supposed to."

Which one is your fave? 💍 Pink, Blue, White or Navy? Oura has officially entered the luxury retail scene with its first-ever concept space inside Harrods. The Finnish brand, best known for its sleek smart ring that tracks everything from sleep to stress, now offers an in-person experience where shoppers can explore models, get expert sizing advice, and purchase directly in-store. The launch coincides with the debut of the Oura Ring 4 Ceramic, available in four new shades: Tide (light blue), Clo