Before modern sponsors… there was Camel. In the 1980s and 90s, the bright yellow Camel banners were everywhere in motorcycle racing. Supercross stadiums. Superbike grids. Desert races across America. The ads were wild, the visuals were unforgettable, and for a generation of fans the Camel logo became part of the golden era of racing. Today you’d never see a cigarette company sponsoring a race like that again… But back then? It was one of the coolest sights in motorsports. #OneLungRacing #Motorsp
1:39
Before modern sponsors… there was Camel. In the 1980s and 90s, the bright yellow Camel banners were everywhere in motorcycle racing. Supercross stadiums. Superbike grids. Desert races across America. The ads were wild, the visuals were unforgettable, and for a generation of fans the Camel logo became part of the golden era of racing. Today you’d never see a cigarette company sponsoring a race like that again… But back then? It was one of the coolest sights in motorsports. #OneLungRacing #Motorsp
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