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Facts alone don’t change minds - How to Persuade When Facts Don't Seem to Matter Video Tutorial | LinkedIn Learning, formerly Lynda.com
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Facts don’t persuade. Stories do. You can have all the data in the world, but if people can’t feel what those numbers mean, they won’t remember them. Research shows that when you tell a story, people retain about 22% more than when you rely only on facts or figures. That’s because stories take abstract ideas and turn them into something people can see, hear, and imagine. They give your message emotional weight and help your audience connect the dots in a way data alone never could. So next time
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