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En 1985, Coca-Cola cometió uno de los errores más famosos de la historia empresarial. Cambió su fórmula original, lanzó New Coke y creyó que había tomado una decisión lógica respaldada por pruebas con casi 200.000 consumidores. Pero el mercado no reaccionó como esperaban. La gente no sintió que les cambiaran un refresco. Sintió que ...
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