Before Dodge built muscle cars, they built attitude. In 1970, the Dodge Challenger arrived with the legendary Dodge Material ad campaign — and nothing summed it up better than Sheriff Joe pulling over a Plum Crazy Challenger R/T. From the 440 Magnum V8 to Polyglas GT racing tires, everything about this car screamed race car — even when the driver claimed it was just for “mowing the lawn.” The verdict? “Boy, you in a heap of trouble.” If you could handle the attention… you were Dodge Material. #c
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