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Alaska Senate Campaign Ads
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23 reactions | Planning a trip to Alaska? Get the Official Alaska Trip Kit and enjoy huge savings on the best things to do in Alaska! Flight seeing trips, Wilderness adventures, Alaskan Bear Adventures, Denali Air Tours and MORE! Over $400 in coupons + the essential Alaska Map travel guide! | Alaska.org | Facebook
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Jim Copacino, developed a string of commercials that pointed out the differences between the other carriers and the personal service on Alaska While the ads were fun and frivolous, they had a strong strategic underpinning. Alaska, as a young airline, was beginning its expansion into Southern California and Arizona. It was a fresh upstart and was offering a better product – better food, newer airplanes and friendly, caring employees. The ads showed how, at Alaska, things were different. And the a
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