Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service. Read for more.

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

Apple CEO Tim Cook, however, wants to put that assumption to rest. In a new interview with Variety to promote the company’s upcoming Formula 1 film starring Brad Pitt, Cook directly addressed ...

There aren't many ways the Apple TV 4K can be improved, but I can think of one neat upgrade for us home cinema specialists ...

Apple CEO Tim Cook got to appear in a shiny Variety profile about F1 and Apple’s entertainment efforts. Poor Craig. [Link: Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on ...

Racing legend Lewis Hamilton, a producer on an upcoming movie starring Brad Pitt as a fictional Formula 1 driver, wanted the ...