With TikTok’s future in limbo, Meta may release Reels as a standalone app to capture short-video content demand.

Instagram may be considering spinning off its Reels feature into a standalone app. The company's head, Adam Mosseri, was reportedly overheard discussing the idea with employees as part of a broader strategy to better compete with TikTok,

The Reels app is reportedly part of a Meta initiative code-named Project Ray which aims to help Instagram better compete against TikTok. Plans include improving how Instagram cont

Instagram is reportedly planning to launch Reels as a standalone app. The move is part of Project Ray, aiming to improve recommendations in the US. This comes as TikTok faces pressure from the Trump administration to sell its US operations.

The social media platform's boss Adam Mosseri is said to have told staff about the possible move this week, the technology