European research industry representative body Esomar has launched a consultation on understanding the needs and challenges ...

Accenture is merging five of its service divisions, including marketing arm Accenture Song, into one business unit called ...

With MI6 appointing an anthropologist as its first female chief, Louise Pasteur de Faria looks at the benefits anthropology ...

Fresh from Cannes Lions, Jane Bainbridge reflects on what was said – and what wasn't – at this year's festival.

Chief executives, boards and internal stakeholders are increasing scrutiny of marketing budgets and campaigns in response to global instability, said research from the World Federation of Advertisers.