New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Finance views value through the lens of production, whereas marketing sees it through the lens of consumption. Financial fluency means understanding both.

The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.

From consistent storytelling to subverting your own festive traditions, many brands are betting on a returning creative idea ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading ...

Eight companies are being investigated by the Competition and Markets Authority for their use of fees and misleading time-limited offers.

By failing to show progressive portrayals of young men that resonate, brands risk alienating an entire audience and leaving ...

In the latest episode, we dive into what makes good leadership and how HSBC is positioning marketing with its chief customer officer Becky Moffat.

Adam Zavalis, vice-president of marketing at Asda, is leaving the business at the end of this week to “pursue new ...

The failure of Sky Sports’ female-focused TikTok account Halo felt inevitable, but shutting up shop rather than iterating was ...