As innovation accelerates, the future of the fashion industry is becoming increasingly intertwined with technology.

Airbnb plans to invest up to $250m into the business with the “bulk” to be invested in marketing and product development.

There is no catch-all answer to solving marketing’s burnout problem but there are steps leaders and companies can take to ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving so brands must adapt to avoid being seen as tone-deaf.

Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women’s Sport Trust data.

The KitKat and Nescafé owner plans to recover its advertising and promotional investment to 2019 levels as it chases ...

Unilever increased its brand and marketing investment to its highest level for over decade in 2024, as it focused on backing ...

Demographics are unfairly demonised but that’s because marketers aren’t using them correctly, argue Everyday People’s Ian ...

How are marketers able to create ads that not only cut through, but connect with their audiences? Kantar and Effie Europe ...

Fresh from dropping its Aldi and Lidl price match, Asda is on a mission to position itself as “the best value supermarket in ...

Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.

Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...