New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...
Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...
The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.
Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.
Finance views value through the lens of production, whereas marketing sees it through the lens of consumption. Financial fluency means understanding both.