Mobile - Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

What percentage of emails sent by marketers ends up in consumers' spam folders? What percentage is flagged as spam--and as not spam--by recipients? Find out for 27 verticals.

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and messaging that educates, informs, and keeps buyers engaged long-term.

Career Development - Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network.

Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing professionals.

In the age of GDPR, email preference centers make sense: Customers get control over what communications they receive, and marketers get to send better, more targeted communications.

Branding - AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

Advertising - Learn the difference between advertising and promotion and when to use each.

Most younger US consumers say their use of email has increased over the past few years, and they expect their email use to increase even more in the next five years. See all the details!

The difference in Instagram engagement between posts that contain 'link in bio' and those that don't is so minimal that it barely exists.

You may have noticed the recent upheaval at Twitter. It is causing some brands to have a crisis of confidence, leaving them wondering whether it's time to "break up" with Twitter. After months of ...

Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance. The study, ...