As consumers grow increasingly comfortable confiding in generative AI (Gen AI) for sensitive, personalized, and emotionally supportive interactions, a deeper “intimacy” with the technology is emerging ...

The Singapore Tourism Board (STB) has appointed Edelman as its PR agency to support its communications and marketing efforts, ...

As the Year of the Horse gallops in this Chinese New Year (CNY), brands are doing more than releasing decorative ang baos and festive films. Across Singapore and Malaysia, MARKETING-INTERACTIVE has ...

This Chinese New Year, Yo-Chi is turning familiar festive flavours into an interactive frozen yoghurt experience with its ...

Hock Kee Kopitiam is having a moment, and it’s not just because there’s a new outlet to makan (eat) at. The homegrown kopitiam brand has made two headline grabbing moves, welcoming new strategic ...

As we trot out of the whirlwind that was the Year of the Dragon, the next zodiac gallops in with hooves full of promise and a mane of mischief.

Non-profit organisation JA Worldwide has appointed Vivek Kumar (pictured) as president and CEO of JA Asia Pacific. He brings over two decades of leadership experience across the private sector, public ...

Dentsu is pressing ahead with a sweeping overhaul of its international business, signalling a shift away from potential large scale divestments in favour of internal restructuring to restore ...

The LEGO Group has unveiled the expansion of its Singapore regional headquarters, signalling a deeper commitment to APAC and to delivering a best-in-class workplace experience.

Dentsu Group has unveiled a leadership shake-up, appointing Takeshi Sano as its new representative executive officer and ...

Visa Asia Pacific has named Alvina Seah as head of Visa Design and Creative Studio.

AI is fueling playful, creative trends. Most recently, the Caricature trend is in the spotlight.Marketing leaders tell ...