Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ ...