I analysed 6,926 trailers from 4,004 top-grossing films to find out if modern trailers really are too long or if I’m just getting old.

I studied the plots of 26,710 movies to look at where plot twists work, where they don’t, and why genre matters.

The unvarnished truth from 246 cinema executives working on the front line of moviegoing. This is exactly what the exhibition sector wants from both studios and independent filmmakers.

I was in Munich to speak at the Creators Conference as part of the Munich Film Festival. It was a really fun project as the organisers gave me complete freedom to study any aspect of the German film ...

We asked 246 cinema owners and exhibition-affiliated professionals about the future of moviegoing and what younger audiences are demanding from the big screen experience ...

I really must impress upon you just how much this article will ruin a bunch of movies for you. Seriously. This article reveals the endings of 59 excellently crafted movies. I can’t even give you a ...

Can cinemas survive the next 20 years? Exhibition execs on the post-COVID recovery and beyond Cinema operators and industry insiders reflect on the state of theatrical recovery, revealing cost-cutting ...

The five biggest concerns facing US cinema exhibitors today What 246 cinema professionals think about the state of theatrical exhibition, what's going wrong, and who's to blame.

Eight takeaways from the 2025 Cannes Marché du Film Under the surface of a cautious Cannes lay a more important story. This may have been the year the Marché began to redefine its role.

I logged the fates of 27,000+ lead characters to uncover how death on screen has shifted by genre, decade, and cause.