News

15 next-gen media buyers to know—and their upfront advice for advertisers
Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.
Why brands need to rethink gamification for Gen Z
Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...
BarkleyOKRP unveils its succession plan, including a new CEO
Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.
Ikea hires David and Alma following a fiercely contested US agency review
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Havas wins Olive Garden’s media account
Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.
Apple’s Mother’s Day spot shows a mom reliving her baby’s first year—in spatial video
TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...
O Boticário’s Mother’s Day ad looks at the silent struggle of trying to conceive
AlmapBBDO’s emotional film illustrates how a woman’s plans change with the failure of each attempt to become pregnant.
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...
Why this B2B agency is helping its clients get into the entertainment space
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Upfronts, served your way: A strategic guide for the modern marketer
Live sports, addressability, and engagement are reshaping the TV upfronts. There is a smarter, more flexible way to plan and buy in a fragmented media world.