Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Westford's Ryan Kyle was named Gatorade's Boys Track and Field Athlete of the Year, Medfield's star FOGO Johnny Olenik ...

Owosso's Eli Worthington dominated the competition at New Balance Nationals, winning by six feet while also placing ninth in ...

The sports and gaming words collide with New Balance's latest ambassador signing as EA Sports FC star SV2 becomes the brand's ...

The Unisex WRPD Runner Shoes have been reduced by up to 50% in New Balance's end-of-season sale - but be quick, as stock is ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

New Balance has brought sneakerheads some unforgettable colorways over the past few years. One of the most popular models you ...