The popularity of OMEGA's own white-dial Speedmaster, still in limited supply at that point, also helped sway me. But ...

Today, however, more than two years since the MoonSwatch’s riot-inducing drop, it’s finally available for purchase on Swatch.com…sort of. Mission To The Moon Bioceramic-MoonSwatch.

MoonSwatch now is recognized by many as the watch industry’s defining moment of 2022, and perhaps of the decade — even though the year is only half over and the decade has seven years to go ...

The new MoonSwatch is the Mission to the Super Blue Moonphase, and there are a couple of things about its eye-catching design that stand out to me. First is the color scheme. The blue BioCeramic case ...

MoonSwatch Mission to Moonshine Gold Swiss Lantern, Beaver Moon, Snowflake, Flower Moon, Harvest Moon, Pink Moon. I’m not a huge fan of the Mission to Moonshine watches as a concept.

Share Having legit wrist game doesn’t have to mean Rolexes, iced-out Royal Oaks or Nautili.Some of the most highly hyped and sought-after recent watches can cost under $300 — and none are more worthy ...

The problem, though, was with the MoonSwatch that was liable to leave an inky blue stain on your wrist. MoonSwatches are made from bioceramic, a proprietary mixture of castor-derived bioplastic ...

Ah, the MoonSwatch. It would be fair to say Swatch and Omega’s unexpected love-in didn’t get off to the best start. But fast-forward a couple of years from the sheer pandemonium this celestial ...

Priced at £288 – and with the usual MoonSwatch caveat of being about as easy to find as Shergar's mane hair – this is almost certain to be a smash hit.

If the MoonSwatch's estimated gross margin is indeed approaching 90 percent ($115 million), it would restore the brand's fortunes. And keep in mind MoonSwatch has not yet been launched in China.

The MoonSwatch in question hammered for an eye-watering 69,300 Swiss francs ($78,555) despite a high estimate of just over $1,000. That’s a lotta moola for a plastic watch that retails for $270 ...

With overwhelming demand for Omega's MoonSwatch, these 7 celebrities have managed to get their hands on the popular timepiece.