Mattel tells us the new Brick Shop kits will have better brick fit than the current Mega Blok kits, which are designed to be easy for young kids to pull apart, similar to Lego's Duplo line.

Watch out, Lego. The Mattel Brick Shop has arrived. In a collab with its Hot Wheels brand, the all-new non-diecast product portfolio debuts with seven building sets that feature not just plastic ...

Mattel has introduced a new, Lego-like brand known as Brick Shop. It’s being launched with seven kits featuring realistic looking cars. Each comes with a die-cast model as well as bricks to ...

Mattel takes on Lego with the Brick Shop An Acura NSX and Merc 300 SL are amongst the first cars Pre-orders are open now for summer production It is often said that a gearhead never grows out of ...

A new competitor has emerged, though, that might just have what it takes to threaten Lego's dominance, and it's starting with cars. Mattel has launched Brick Shop, a new division focusing on brick ...

Mattel is offering GM fans a tasty new addition to its Hot Wheels Brick Shop series - a buildable 1968 Chevy Camaro, complete ...

into the second largest brand behind Lego. “Mattel’s Brick Shop is a reinvention of Mega Construx atop a foundation (Mattel’s) been building for years," James Zahn, Editor-in-Chief of The ...

Mattel is launching a new building set brand this summer called Brick Shop, and the toy manufacturer is kicking things off with one of its most iconic franchises: Hot Wheels. Similar to Lego and ...

Mattel enters the construction toy market with Brick Shop, launching Hot Wheels-themed building sets to compete with LEGO. The lineup includes three tiers—Speed ($20), Elite ($50), and Premium ...

"Mattel Brick Shop offers fans a new way to build ... That's just a tad less than I had on my Lego Ferrari, but the result is undoubtedly more realistic. The pre-order for this product is already ...