This week, we’re hugging Wednesday, hiring Astronomer’s PR, in a Trisha Paytas conspiracy theory and sharing the tea ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top stories and trending topics through the eyes of Gen Z.

New dishy biography paints Gwyneth Paltrow's extravagant, out-of-touch lifestyle, 'toxic' Goop workplaces and sour ...

Chris Martin has been a busy rock star lately, burning up calories jumping around the stage and calling out people on the Kiss Cam.

The Oscar-winning actor’s healthcare and wellness brand has reportedly suffered from an inability to be sustainably ...

Will Astronomer's Andy Byron try his luck in court by suing Chris Martin's Coldplay and event organizers for the viral kiss ...

Oscar winner Gwyneth Paltrow stars in Astronomer's new ad campaign, humorously addressing the tech company's recent CEO scandal.

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

Gwyneth Paltrow reportedly had a valid reason for taking up the role of “temporary spokesperson” at Astronomer. Her ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.

It’s easy to make fun of Goop. But as biographer Amy Odell discovered, Gwyneth Paltrow is an innovator who mastered the Attention Economy.