As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Davey D and Lina Girl discuss the hottest trends in technology from gaming to life-saving devices to apps that make you ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

Whether you're a power user of ChatGPT or just trying to keep up with the AI arms race, here are the 5 biggest OpenAI updates ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

Barbie could soon talk back - with help from artificial intelligence. Mattel has partnered with OpenAI to bring generative AI ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel will retain full control of its brands while using AI to develop new products, with the first launch expected later ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.