As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

Mattel, the iconic maker of Barbie and other beloved toys, has partnered with OpenAI to bring generative AI technology into ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

While using batteries to charge another battery might seem a bit primitive in our era of ubiquitous USB power, kids in the 1970s weren’t complaining. Sizzlers were a big hit, in large part because Hot ...

While PS5 was launched five years ago, Sony launched PS5 Pro in November last year with moderate improvements to gameplay.

Apple has recently identified that a certain batch has some issues and the company is ready to repair it without any ...

WhatsApp is reportedly developing a feature to scan documents with the camera for iOS users, enabling them to rapidly capture documents directly within WhatsApp, adjust the border to frame the content ...

In a significant move, Apple has expanded its popular Live Activities feature to the iPad and Mac for the first time with the highly anticipated iPadOS 26 and macOS Tahoe updates.Originally launched ...