The Curry Brand is set to release the Fox 1 in “The Beam” colorway. The shoe can be purchased for $120 at UA.com, Under Armour Brand ... The shoe also features neon green fur at the top ...

NBA All-Star weekend provides basketball fans the unique opportunity to see their favorite players in action all at the same place. And with all the extra eyeballs watching the league’s best go at it, ...

While LeBron James is already among the NBA's four billionaire athletes, Stephen Curry, the sharpshooting phenom, might be next in line.

Former UConn women's basketball star and current Seattle Storm WNBA player Nika Mühl has signed with Under Armour and will ...

Christine Tannous/IndyStar / USA TODAY NETWORK via Imagn Images Ahead of the NCAA Tournament taking over the college basketball world for the next month, Under Armour has added to their NIL ...

She will serve as an ambassador for the brand on and off the court, which includes competing in Under Armour and Curry Brand basketball sneakers this upcoming WNBA season. This uniquely puts her ...

The Under Armour ambassador sported a classic black ... and the retailer may receive certain auditable data for accounting purposes. Steph Curry stole the show at the 2025 NBA All-Star Game ...

Buntz is a former member of the global basketball sports marketing team at Under Armour, which sponsors Curry, and has been on the athletic fundraising team at Davidson since 2021. Fellow alum ...

Stephen Curry has accepted a role with his alma mater Davidson College as an assistant general manager for the basketball programs ... a former Under Armour global sports marketing team member.

Under Armour had to get creative with their pursuit of Steph Curry, signing Kent Bazemore to a merchandise deal so he could ...