UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

"As we celebrate our 20th anniversary, we're delighted to introduce 10 new songs and a new pilot season of The Elf on the ...

Families can trade holiday stress for festive fun at these all-inclusive resorts that offer decorations, events and ...

If you thought coming up with a baby name was stressful, then you've never witnessed a 5-year-old argue with their 8-year-old ...

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...