While framed around safety, it’s hard to believe that the Meta boss isn’t thinking about how the company will make money. While it is generating impressive revenue from AI-enhanced advertising, a “personal superintelligence” would open up huge new business opportunities in hardware and subscription revenue.

Meta is shifting how it plans to ensure widespread access to superintelligence, a suggestion that the company’s most advanced AI may remain closed so that Meta can stay in the driver’s seat.

Meta has outlined an ambitious new vision for artificial intelligence, centered around what it calls “personal superintelligence.” Chairperson Mark Zuckerberg announced the direction on Instagram, saying,