Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand “worth paying more for,” and a further 23 percent said they were more aware of ...

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

JAGUAR sales have plummeted 97.5 per cent after the car manufacturer faced fierce backlash over its woke pink “rebrand”. The iconic British motor giant sparked outrage in November when ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

The silly season discourse pinning Jaguar sales figures on a car that didn’t even exist was enough to make the eyes roll, ...

The headlines wrote themselves. ‘Go woke, go broke!’ said the Daily Mail, and ‘Sales Plummet’, said the Sun. Only a few ...

Jaguar's European vehicle sales crash to just 49 units in April after rebrand distances brand from performance roots.

Jaguar's 97.5% sales collapse in Europe is a stark warning: alienating loyal customers while chasing trends can backfire spectacularly. The rebrand's missteps, car-less ads, ...

Jaguar has experienced a steep drop in European sales following a major rebranding and product shift. Stock performance remains under pressure due to declining revenue and lack of new product ...

General Motors Co., Audi and Jaguar Land Rover temporarily stopped selling cars in Russia this week, deciding that taking a timeout from the market was the best way to deal with the ruble’s ...