Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

The toy maker’s management has worked to ensure AI tools like ChatGPT are an employee’s “first course of action,” Hasbro CFO ...

New research from the Toy Retailers Association has unveiled what the top five most popular trinkets have been each year over ...

I've always wanted to see what I'd look like as a Barbie, so I created this transformation video! Watch as I go from my ...

More than 150 organizations and experts signed an advisory urging parents not to buy AI toys for young children ...

*Mattel has unveiled a new Barbie doll in its Tribute Collection, paying homage to Debbie Allen, the celebrated dancer, actress, choreographer, and director. As iHeart reports, the doll captures her ...

The Barbie x Joanna Gaines Collectible Doll and Barbie x Hearth & Hand with Magnolia Townhouse are coming to Target! Bailey Richards is a writer-reporter at PEOPLE. She has been working at PEOPLE ...

Mattel's move comes during Childhood Cancer Awareness Month. Tens of thousands of children will get to see a part of themselves reflected in new Barbie and Ken dolls. Mattel announced Wednesday that ...

The colorful Mexican celebration of Día de Muertos is just around the corner, and Mattel has kicked it off by unveiling a Barbie and Ken doll to honor the tradition. This year’s Día de Muertos Barbie ...

Mattel is "totally buggin'" with its new line of "Clueless" Barbie dolls in celebration of the movie's 30th anniversary this summer. Released on July 19, 1995, "Clueless" follows Cher (Alicia ...

Barbie has unveiled its first doll with type 1 diabetes, toy giant Mattel announced Tuesday. Mattel said the Barbie doll wears a CGM on her arm and insulin pump on her waist. This Barbie is now ...