HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

Warner Bros Discovery shareholders have rejected the multimillion-dollar pay packages of chief executive David Zaslav and his ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.

What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...

This would mark its second name change in three years, and even more if you count the days of HBO's ... mentioned the Max platform nearly 30 times in its nine-page letter to shareholders, touting ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story ...