Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

Shoppers aged 45 to 60 now make up 25% of total spend for the beauty category, favouring products that ‘balance benefits with ...

Despite being late to the quick commerce party, the Walmart-owned e-commerce major is striving to capture market share with a rapid scale up ...

As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings ...

Tom Spratt, Lead Beauty Client Partner at social media platform Pinterest UK, explains how the most effective brand ...

While there have been questions about Meesho’s changing business model over the years — from social commerce to affiliate ...

Myntra's Glamstream blends content and commerce. It personalises shopping through influencer, user, and celebrity videos, ...

Beauty’s next big bang: Why startup collaboration is key to India’s beauty tech opportunity The beauty industry is evolving rapidly, and startups are in a unique position to tap into beauty ...

In a country with the world’s third-largest beauty market but limited startup capital, tech company Beauty for All (B4A) secured $2.5 million to expand its micro-influencer platform connecting beauty ...

In an era dominated by short-form content, Rare Beauty has opted to engage in open narratives. The brand’s CMO Katie Welch unpacks its long-form move.