Get holiday ready with E.l.f. Cosmetics. The brand dropped new lip balms, oils and more. Plus, a cult-favorite primer (now in a bigger size) and new gift sets.

She’s not the only star who swears by Saie’s No. 1 bestseller, as everyone from Rebecca Minkoff to Meghan Markle to “White Lotus” head makeup artist Rebecca Hickey has name-dropped Glowy Super Gel ...

Before joining InStyle, Allison worked as a reporter for a local newspaper in Nanuet, New York, as well as a beauty writer for Exhibit A, an online lifestyle publication. She is also a former Sephora ...

When you've nailed your makeup look, the last thing you need is for it to melt away within a few hours. That's where makeup primer comes into play. The best ones not only keep your look in place all ...

There’s nothing worse than carefully applying your makeup in the morning to find that by lunchtime, it's gone patchy, faded, or your T-zone is beaming with shine. That’s why finding the best primer ...

Comedians hate two things: hecklers and forgetting to wear SPF. Or, at least the comedians in e.l.f. SKIN’s new stand-up comedy special do. On June 14, the cosmetics brand teamed up with pop star ...

Here's a crazy stat: According to a 2024 poll, a quarter of participants under 35 believe that you can prevent a sunburn…just by staying hydrated. Um, excuse me? TBH, I expected better from my peers.

After years of searching for the perfect makeup product, I fell in love with the ELF brow-lift gel. The $6 brow gel is affordable and easy to use as part of my everyday routine. I love that I never ...

Kayla shared this clip of her conjuring a dinosaur squishie that’s dino-mite in all the right ways. "I had ordered the Magic Water Elf kit for my kiddos and myself," she told WooGlobe. With a dino ...

Everyone needs a primer they can trust – one that will keep your foundation on no matter what (!!) – and for me, that one such product is the e.l.f. Power Grip Primer. It’s £8.95 in the Amazon Spring ...