Most mail gets tossed, but every so often, a piece earns a second look. That's design with intention, and Summer Gould breaks ...

As the IRS moves toward digital-only payments under a Trump-era executive order, taxpayers should expect changes in how refunds are issued and payments are made.

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...

Real estate mailers aren’t dead — far from it. With so many agents focused on digital marketing, mailers can help you stand out from the crowd to attract new leads, increase brand awareness, generate ...

Researchers have found that OpenAI's ChatGPT, Google's Gemini and Anthropic's Claude can give direct responses to 'high-risk' questions about suicide. In Live Science's testing, ChatGPT and Gemini ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ways to connect with their audience are turning to automated direct mail for ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...