Seven Data-Driven Principles That Will Define B2B Marketing ROI In 2026

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...
CIO Dive

Snowflake and SAP partner to unlock the full power of data and enterprise AI

Snowflake and SAP are uniting the world’s essential business data with the intelligence of the Snowflake AI Data Cloud, ...
Intelligent CIO

Nestlé sweetens its digital future with SAP S/4HANA Cloud upgrade

The AOA SAP S/4HANA Cloud upgrade is a landmark in enterprise IT demonstrating how scale, speed and collaboration can deliver transformative business value. Nestlé’s experience sets a new standard for ...
IEEE

Unveiling Customer Segmentation Patterns in Credit Card Data using K-Means Clustering: A Machine Learning Approach

Abstract: Customer segmentation plays a crucial role in business development by providing deep insights into customer behaviors and preferences, facilitating effective and personalized marketing ...
KTLA

Mastercam Enhances Direct Customer Support with the Acquisition of Key Assets of QTE Manufacturing Solutions

CAD/CAM Leader Acquires Longtime Channel Partner to Strengthen Local Customer Support and Service Delivery TOLLAND, Conn., Nov. 3, 2025 /PRNewswire/ -- Mastercam, the world's leading CAD/CAM software ...