Social media audiences are more skeptical than ever, forcing marketers to rethink AI use, influencer strategy, and how ...

The Walmart/Sprite collab is not new: The store has previously been the sole carrier of other Sprite Chill flavors, including ...

Coca-Cola is reshaping its leadership team to accelerate its digital transformation, a move that comes as Henrique Braun ...

Put yourself in his position. You’ve just led a 6.5-million-man army across half a continent, ending four years of brutal war ...

The leadership restructuring appears aimed at accelerating Coca-Cola’s digital transformation efforts, as indicated by the creation of the Chief Digital Officer role and the company’s announcement ...

The Coca-Cola Company Announces Changes in Operational Leadership and Creation of New Enterprise Role to Accelerate Digital ...

The Coca-Cola Company announced a series of sweeping leadership changes aimed at deepening consumer engagement and ...

Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being desirable on their own terms.

New eateries are popping up in Gaza after months of famine, but it's pricey and many people still rely on aid to survive.

Cola’s seasonal spots have been closely tied to handcrafted visuals and nostalgic storytelling. This year, however, the ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...