Shay Mitchell’s kids’ skincare line has sparked backlash over fears of early adultification, yet Gen Alpha is already ...

Inspired by and with input from their children, Melissa Frankel and Shea Williams launched a store inside Ormond Collective.

If you’re shopping for kids this Christmas, you’ll know the struggle: they want something fun, you want something that won’t ...

A Labubu is the the collector's toy this year. Certain ones can cost well over $100, but the little monsters in the yoga ...

AS an angst-ridden teen, I spent hours in front of mirrors, obsessing over my body. I’d pinch my stomach angrily, curse my ...

They're salon worthy do-it-yourself manicures, Olive & June offers a wide range of products to elevate the at-home nail ...

Welcome to Coat Week on the Strategist, where we’re asking everyone — from New Yorkers to people living in the coldest parts of the U.S. — about their favorite coats and trying out every puffer we can ...

American Girl (check!), Barbiecore fashion (love that!), the Disney princess machine (been there, still doing that!)—nothing ...

We found the actually cool gifts teens and tweens want this year. From viral Hydro Flasks to luxe scrunchies and self-care finds they’ll brag about on TikTok, these stocking stuffers all pass the vibe ...

Shay Mitchell is not only known as a beloved actress and mother of two, but she’s been slowly, but surely, growing a business ...