Shay Mitchell’s kids’ skincare line has sparked backlash over fears of early adultification, yet Gen Alpha is already ...

Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic.

This is one of multiple stories in ETX View’s 2025 November/December Holiday issue that published Nov. 15. To read more ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Discover Taylor Elliot Designs' holiday collection featuring colorful gifts, statement jewelry, and Okie sports-themed items. Find unique stocking stuffers, teacher gifts, and trendy accessories for ...

Inspired by and with input from their children, Melissa Frankel and Shea Williams launched a store inside Ormond Collective.

Baranczyk and the sixth-ranked Sooners became the latest college team to send fans into a frenzy when they hit 67 points in ...

Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands - IN FOCUS: Shay Mitchell has ...

Hilton Head's beloved mom and pops have seen it all, from the rise of e-commerce to the COVID-19 lockdown. Here's why they're still standing.

J.Crew Factory Store stands as a beacon for those seeking that perfect balance of professional polish and weekend casual. Their timeless button-downs, sweaters, and chinos offer the quality the brand ...

If you’re shopping for kids this Christmas, you’ll know the struggle: they want something fun, you want something that won’t ...

Cardi B’s latest announcement regarding her baby’s birth revealed a window into a woman navigating beginnings, endings and ...