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Akshay Kumar, Ahmed Khan's BTS moment from Welcome To The Jungle wins the internet

Akshay Kumar's fun BTS moment with director Ahmed Khan from 'Welcome To The Jungle' has gone viral, giving fans a lively ...
Marketing Dive

How McDonald’s turned K-pop fandom into a mass-market cultural play

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the ...