One of the announcements at the annual WWDC 2025 has become a significant update in Apple's on-device AI strategy.

Realme is enhancing its marketing strategy as it launches the GT 7 Series, aiming for innovation over competition based on ...

Apple has delayed its advanced Siri AI features until spring 2026 for a fundamental 'V2' architecture rebuild, a major ...

Steve Jobs died 14-years ago yet his shadow looms large over Apple Park, the tech titan’s headquarters nestled in rolling native grassland and orchards in Cupertino, California.

But at its core, Apple's strategy is not to spotlight AI - it's to make it quietly enhance the experience. Announced at WWDC last year, Apple Intelligence is the company's formal branding for its AI ...

There’s a lot of noise in the world of artificial intelligence right now. Chatbots, copilots, digital clones. All the tech companies are falling over ...

The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase. Samsung regained the top ...

Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its emphasis on Apple Intelligence and concentrated on updates to its operating systems, ...

A TOP Apple executive has revealed the best new tricks coming to your phone later this year – and there’s a bonus upgrade for drivers too. In a UK-exclusive chat with The Sun, Apple’s Greg Joswiak ...

Apple executives have confirmed that the company's revamped Siri voice assistant will not launch as originally planned, ...

Apple's AI chatbot project shows promising progress, despite facing critical hallucination issues. Internal testing reveals capabilities comparable to leading ...

Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and ...