Five-star wide receiver Tristen Keys inked a major NIL deal earlier this month when he signed with Adidas. What it came down ...

For the second straight year, adidas is making a major investment in the high school NIL space. The brand announced six top ...

Hattiesburg (Miss.) five-star wide receiver Tristen Keys continues navigating a critical stretch in his recruitment process ...

With an On3 NIL Valuation of $536,000, Keys isn’t just a high school standout, he’s a brand in the making. And Adidas knows it. This deal marks a continued shift in the sports marketing world.

Texas A&M Football Commit Wide Receiver Madden Williams Signs Early NIL Endorsement Deal With Adidas originally appeared on ...

Five-Star LSU commit Tristen Keys has made a few interesting moves over the last few weeks. After his official visit with the Miami Hurricanes this past weekend, he has not inked a new NIL deal ...

After signing a deal with Adidas on June 4, Tristen Keys is expected to add another huge deal to his portfolio. On Friday, On3's Pete Nakos reported that it could be a $1 million worth NIL package.

LSU welcomed four of the top 70 recruits in the 2026 class on Friday. One of them was five-star athlete and LSU commit Tristen Keys, who made his official visit to Baton Rouge.

Tristen Keys joins Adidas NIL roster, one of few high school athletes nationwide. Mississippi law change enables future NIL earnings for high school players. Keys’ deal signals rising visibility ...

Adidas signs LSU commit Tristen Keys to a landmark NIL deal, continuing its aggressive push into high school football. Discover what this means for the future of NIL.

When Tristen Keys steps onto the field, the numbers speak for themselves, 58 receptions, 1,275 yards, 14 touchdowns as a junior. But now, the 6-foot-1 Hattiesburg, Mississippi native is catching ...