Growing up in a frugal family, we had a yearly tradition of re-watching the same half-dozen Christmas specials. My mom first ...

AMC Networks is improving its risk profile through smart debt moves and high-ROI niche content, despite record lows. Find out ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

The new Harry, Ron and Hermione have received their Hogwarts admission letters. Dominic McLaughlin will portray The Boy Who Lived, Harry Potter himself. Alastair Stout will play Harry’s best friend ...

With strategic planning and smart combinations of free and paid services, you can access virtually all the entertainment you ...

Explore AMC Entertainment's new strategy to boost revenue with innovative advertising before movies starting July 2025.

AMC is calling it a source of “vital revenue,” and it’s getting a cut of the sales through an agreement with National CineMedia Inc., the company that runs ad networks in AMC, Cinemark ...

But starting in July, AMC will join its major competitors in running even more commercials before movie screenings begin, in an effort to increase revenue without hiking ticket prices as the ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join ...

AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter.