In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

The payment company’s EVP of marketing and communications for the Americas, Rustom Dastoor, tells The Drum why emotion alone isn’t enough to create lasting impact.

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.