While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Conversion rates and ROI are far more popular metrics than assessing whether marketing is meeting the company’s goals.

The French sports brand’s top marketer believes creating a culture where failure isn’t punished has been key to its brand ...

There is also an emotional component to consider, with 52% of those surveyed more likely to feel relaxed when watching the TV ...

Creator-fronted energy drink Prime has seen sales collapse since its 2023 heyday as promotional activity bites.

M&S is in a bit of hot water. Its customers are telling them things on social media like “show some respect” and to “get real” and “show a bit of patriotism”. The source of all this ire? The M&S logo.

The Office for National Statistics (ONS) has a chart that captures UK inflation since the new century began. It shows CPIH – the consumer price index including home ownership costs – rising and ...

Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on ...

One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your best and most ...

The only way to truly understand Brand is with a capital ‘B’ and no plural ‘s’. Yes, I know, the great red book talks about how brands, in general, grow. But I’d argue that, aside from those precepts ...