New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...
Marketers discuss how to address the challenge of lead generation in the latest episode of Marketing Week’s webinar series, The Lowdown.
Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...
Finance views value through the lens of production, whereas marketing sees it through the lens of consumption. Financial fluency means understanding both.
The interim appointments follow the departure earlier this week of Asda’s vice-president of marketing Adam Zavalis.
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