This Chinese New Year, Yo-Chi is turning familiar festive flavours into an interactive frozen yoghurt experience with its ...

The Singapore Tourism Board (STB) has appointed Edelman as its PR agency to support its communications and marketing efforts, ...

As we trot out of the whirlwind that was the Year of the Dragon, the next zodiac gallops in with hooves full of promise and a mane of mischief.

Hock Kee Kopitiam is having a moment, and it’s not just because there’s a new outlet to makan (eat) at. The homegrown kopitiam brand has made two headline grabbing moves, welcoming new strategic ...

As the Year of the Horse gallops in this Chinese New Year (CNY), brands are doing more than releasing decorative ang baos and festive films. Across Singapore and Malaysia, MARKETING-INTERACTIVE has ...

As consumers grow increasingly comfortable confiding in generative AI (Gen AI) for sensitive, personalized, and emotionally supportive interactions, a deeper “intimacy” with the technology is emerging ...

Non-profit organisation JA Worldwide has appointed Vivek Kumar (pictured) as president and CEO of JA Asia Pacific. He brings over two decades of leadership experience across the private sector, public ...