Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’ ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

Upper funnel marketing works. And Kristen D’Arcy, Chief Marketing Officer at True Religion has the results to prove it.  ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

Upskilling employees to use AI within organizations is far behind what it should be, according to McDonald’s Chief Data & Analytics Officer Michelle Gansle. Her keynote at MAICON earlier this month ...