Fordham University's Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand ...

Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.

Social media ads, generative AI and Prime Day boost online October sales. Holiday sales are expected to slow, as consumers ...

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority ...

Shoe insoles brand Vktry debuts its first TV ad featuring professional, college and high school athletes to take its brand to ...

To counter the growing entrenchment of AI in social media and daily life, platform BeReal decided now was the right time for ...

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of ...

Upper funnel marketing works. And Kristen D’Arcy, Chief Marketing Officer at True Religion has the results to prove it.  ...

In that vein, Shutterfly has expanded the number of collaborations it has this holiday season to two, including an exclusive card and ornament line with influencer brand “Chris Loves Julia.” It also ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising ...