Why the digital advertising should transact on media quality signals like attention instead of optimizing to conversions and ...

The programmatic “sustainability” and “waste” conversation has shifted. Plus, the 2010s called – they want Facebook back.

AI is being embedded in tools, tagged in decks and tossed into internal sprints. But there’s still no shared definition of ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...