News

Tariff turmoil in Google Ads: See how your market share is affected
Benchmark your Google Ads performance, reveal growth opportunities, and leave competitors behind with Adthena’s PPC Market ...
OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and ...
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google ...
Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a ...
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid ...
Search Engine Land4d
How to optimize B2B PPC spend when budgets and confidence are low
Search Engine Land » PPC » How to optimize B2B PPC spend when budgets and confidence are low Chat with SearchBot Please note that your conversations will be recorded. By now, you’re almost ...