SMS allowed Fender to create a moment of dialogue that was opt-in, brief, and valuable to both parties. Even better, they ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, extrapolate its potential impact, then declare it essential for survival. But this ...

In early 2024, Malaysia proposed sweeping amendments to its Communications and Multimedia Act (CMA)—a move that quickly drew ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

This article was originally published in 2024 and was last updated on June 23, 2025. Tension: Law firms expect digital marketing to guarantee results, yet often find themselves lost in its ...

Heinz is under fire for releasing ads that have been deemed racially insensitive, sparking significant public backlash.

BrightEdge’s strength is assurance: it asserts that if you follow the prescriptive prompts, you’ll be safe. Ahrefs answers ...

BeyondTrust announces significant cyberattack targeting its Remote Support SaaS, highlighting growing cybersecurity concerns.